January 13, 2017
This sleeve features a rooster and plum blossom illustrations inspired by Chinese paper cut-outs. Plum blossoms represent inner strength and unyielding courage, similar to the attributes assigned to those born during the Year of the Rooster.
The 2017 Lunar New Year Box was featured exclusively online and in Honolulu Cookie Company’s Las Vegas locations. The primary campaign photo features the box and its featured cookies alongside the Chinese Candy Box, an assortment of candied fruits and nuts. The box is round to symbolize togetherness and shares some of the ingredients used in the featured cookies: pineapple and coconut. Pineapple represents success, wealth, and luck, while coconuts signify friendship and togetherness.